Michael SchmidtinThoughts on Apple CarIt’s over: Stopping mid-journey designing Apple CarThoughts on Apple Car, Part 163·4 min read·Feb 28, 2024----
Michael SchmidtinMarketing in times of societal changeMottonai, wabi-sabi, urassen: Degrowth language has been around for ages.2 min read·Feb 24, 2024----
Michael SchmidtinThoughts on Apple CarThe UI of Future MobilityWhat bikes & scooters have to do with smart glasses — and why phones may become obsolete because they are too tied to your hands.4 min read·Dec 29, 2023----
Michael SchmidtinMarketing in times of societal changeTranscript of green marketing podcast episode with Florian SchleicherWhat made you personally realise that you want to become active and dedicate your work to the future of our planet?·14 min read·Oct 10, 2023----
Michael SchmidtinThoughts on Apple CarBeauty comes from within? Lexus LM looks like an airplane inside.Thoughts on Apple Car, Part 166·3 min read·Jul 2, 2023--1--1
Michael SchmidtinMarketing in times of societal changeMore pressure on the marketing supply chain: Are agencies bound to be the next green washers?In the last 6 months, I noticed that big agency pitches come with new criteria for the selection process: a focus on CSR.·3 min read·May 8, 2023----
Michael SchmidtinMarketing in times of societal changeThe best selling EVs are bicycles: What it means for Germany’s auto industryVehicles that don’t release steam are picking up steam. As an observer of a certain niche you can tell something is going mainstream when…·2 min read·Feb 2, 2023--2--2
Michael SchmidtinThoughts on Apple CarSketching Apple Car, Part 2: Having fun with basic geometric shapesThoughts on Apple Car, Part 165·3 min read·Jan 8, 2023--1--1
Michael SchmidtinThoughts on Apple CarBMW’s Designworks creates wonder EV for ClubCarThoughts on Apple Car, Part 1643 min read·Dec 31, 2022----